FULL CONTACT SKYDIVING
AMP Energy wanted to take the piss out of Red Bull's over the top extreme-sport porn. So we created a hoax about the world's most extreme sport, Full Contact Skydiving. Maybe most notably, we created this entire project for $70k.
An alarming number of people, including members of the media, thought this was real. The video racked up 1.3 million views, and drove to fullcontactskydiving.com, a dummy website I wrote with Chris Plehal, which included a fake email address. Reading those emails was almost as fun as watching people jump out of airplanes and pretend to punch each other.