The Samsung SH100 is a wi-fi enabled camera that takes high quality photos you can upload directly to Facebook. Sort of like every smart phone on earth. We needed to figure out a unique way to highlight the super high quality of the photos, and the ease of uploading to social networks. So we sent the phone on a road trip.

The camera was passed off to friends and strangers all across the country, each snapping pictures along the way. Anyone who took a picture was entered into a photo contest, and the winner of the contest was flown to New York for a photo exhibit at the Samsung Experience.