On TV, Tostitos' tagline was “Free the Fun.”
Online, we created NOLAF.ORG, a fictional organization dedicated to killing all forms of fun, including Tostitos.
We puked jokes on this one. The site consisted of over 42 minutes of original content, including 30 syndicated videos. And that's just what made the cuts. I'd encourage you to check out the site, since it's an immersive, interactive experience that can't be captured in a few videos.
You can check it out here: NOLAF.ORG.
Or if you just feel like watching a few videos, here are some of my favorites: