Kevin Mulroy

Case Study:

UNDERPERFORMING MALES CRASH THE MARKET ONCE AGAIN.

Only this time when we say “underperforming males,” we’re referring to a group of roosters. And when we say “crash the market,” naturally we do mean the chicken market. That’s correct, chicken prices have skyrocketed causing a critical spike in Chickenflation. And while we may not know exactly how “the economy” or “the stock market” or “anything else” works, we do know that the word “chicken” plus the word “inflation” makes the word “Chickenflation.” And apparently that’s all it takes to place an ad in here. So at Alpha Foods, we are working hard to restore balance in the flock market. That’s flock market. Like stock market. But for chickens. You get it. So starting on National Chicken Wing Day, we’re taking it upon ourselves to keep Chickenflation in check. This week, as chicken prices continue to increase, Alpha plant-based chik’n prices will decrease accordingly. That’s a little something we like to call an “inverse relationship,” which is a term we are only 35% sure applies to this situation. And now please direct your attention to this meaningless chart.

Features: FastCompany, Yahoo, VegNews, Business Insider, Fox, AdAge, AdWeek, Mic, etc.

Team: Dana Buckhorn & Tanner Thompson